Notable Systems Inc

Company Summary: We are a rapidly growing, fully remote Intelligent Document Processing company that drives unmatched efficiency in the medical equipment, healthcare, and financial services industries.  Leveraging techniques like optical character recognition, machine learning, and large language models, our platform empowers our customers to transform complex, unstructured data into actionable insights, expediting their revenue cycle and lowering their costs.  Ultimately, this helps patients get the care they need more quickly while reducing frustration with both their provider and their insurance company.

While we currently focus primarily on the HME (Home Medical Equipment) and DME (Durable Medical Equipment) industries, we are exploring and developing additional applications of our solutions to broader problems within healthcare, finance, and beyond.

Position Summary: The Healthcare Product Marketing Manager is the marketing team's go-to expert on the DME/HME ecosystem, responsible for translating industry knowledge into product positioning, go-to-market strategy, and sales enablement that resonates with healthcare buyers. 

Reporting to the VP of Marketing, this role sits at the intersection of product, sales, and marketing, partnering closely with subject matter experts across client success, operations, and product to ensure our messaging accurately reflects how the platform solves real operational and revenue cycle challenges. 

This person should be comfortable learning from internal SMEs, synthesizing that knowledge, and turning it into compelling narratives for external audiences, whether that's a billing manager evaluating workflow automation or a C-suite buyer building a case for digital transformation.

Job Duties: 

• Healthcare Subject Matter Expertise & Strategic Partnerships
  • Leverage expertise in DME/HME operations, payer relationships, and revenue cycle management to inform Marketing team strategies and deliverables
  • Serve as the marketing team's primary translator between internal domain expertise and external-facing content, messaging, and campaigns
  • Act as the primary marketing liaison for strategic partnerships, owning communications strategy, partner enablement, and co-marketing development
  • Partner with senior leadership to develop compelling proposals and customer presentations, providing strategic guidance on industry best practices and competitive positioning
• Sales Enablement
  • Develop compelling sales presentations, product decks, and pitch materials that clearly articulate product value propositions in the language healthcare buyers use
  • Create comprehensive battle cards highlighting competitive advantages, objection handling, and key differentiators
  • Design and maintain sales enablement resources including product one-pagers, case studies, and ROI calculators
  • Conduct sales training sessions to ensure team proficiency in product knowledge and messaging
  • Collaborate with sales leadership to identify and address knowledge gaps and  resource needs
• Positioning and Narrative
  • Conduct market research to understand healthcare IT trends, regulatory shifts, customer needs, and market opportunities
  • Map the competitive ecosystem to identify Notable Systems' unique position in the market
  • Develop compelling vision and mission statements that resonate with target audiences
  • Create and maintain product positioning frameworks and messaging hierarchies
  • Craft strategic narratives that effectively communicate the company's value proposition and product benefits
  • Ensure consistent positioning across all marketing channels and customer touchpoints
• Content Strategy
  • Develop and execute a comprehensive content marketing strategy aligned with business objectives and the buyer journey
  • Oversee creation of high-quality content across multiple formats including website copy, blog posts, whitepapers, and case studies
  • Manage the production of marketing assets for lead generation campaigns including landing pages, emails, and advertising copy
  • Plan and coordinate webinar programs, product videos, and other multimedia content
  • Ensure consistent messaging and brand voice across all content assets
  • Collaborate with in-house teams and/or external agencies to scale content production
• Competitive Intelligence
  • Establish and maintain a systematic approach to monitoring competitor activities, product offerings, and marketing strategies across healthcare IDP, RCM automation, and adjacent categories
  • Conduct regular competitive analysis to identify threats and opportunities in the marketplace
  • Create and update competitive comparison matrices highlighting key differentiators
  • Provide quarterly reports on competitive landscape changes and implications for business strategy
  • Distribute competitive insights to relevant stakeholders across the organization
  • Collaborate with product teams to incorporate competitive intelligence into product roadmap planning

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of product marketing experience in B2B SaaS environments with direct healthcare technology experience
• Familiarity with the DME/HME space, including revenue cycle management and the roles of payors and providers
• Demonstrated ability to translate technical concepts into compelling marketing messages for healthcare and business audiences
• Expert ability to create and edit Powerpoint / Google Slides presentations that are visually compelling and effectively tell a story
• Strong project management skills with ability to manage multiple strategic initiatives simultaneously
• Exceptional written and verbal communication skills with experience presenting to C-level audiences
• Experience working cross-functionally with sales, product, and executive teams
• Data-driven approach to measuring marketing effectiveness and demonstrating ROI
• Strategic thinking with ability to align marketing activities to business objectives
• Must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
• Must live in the U.S. or U.S. Territories

Preferred Qualifications:

• MBA or other relevant advanced degree
• Experience in a healthtech startup or high-growth environment
• Experience managing agency relationships and freelancers
• Experience building or developing marketing teams

Salary: The salary range for this position is $126,000 - $165,000 per year.

Benefits:

We offer comprehensive and competitive benefits, including:

• 10 company holidays per year
• 4 weeks of vacation per year
• 8 sick days per year
• Health/dental/vision insurance
• 401K with company match
• Paid parental leave

Work from Home Requirements:

• Reliable Internet: Minimum download speed of 50 mbps and upload speed of 10 mbps.  You can test your internet speed at this link: https://www.speedtest.net
• Smartphone: Must have a smartphone, as we use multi-factor authentication for logging in to our system, so you will need to download an app to your phone.
• Equipment: Company laptop and optional external monitor will be provided.
• Privacy: Must have a private place to work in order to protect the confidentiality of the patient data we access.